- Build scalable and highly intuitive products to help recruiters:
- Maximize choice of relevant candidates in applicant lists, and talent funnels,
- Speed up the process of conducting the selection, assessment, and evaluations of candidates,
- and reporting success through managing highly visible acquisition cycles, supported with utilization reports, and instant metrics.
- Partner with direct management and strategy team to come up with realistic annual or bi-annual strategy executions for the employer products line.
- Work collaboratively with direct management on developing Objectives and Key Results (OKRs).
- Conduct market intelligence and competitor analysis to identify projects and activities to bridge gaps and to develop better communications that highlight our edge and unique selling points.
- Analyze, design, and develop business requirements that include: systems and solutions specifications, business actors personas, process flows, macro & micro-interactions, and supporting metrics.
- Work effectively and collaboratively with software engineers, product managers & analysts, UI/UX specialists, support units, focus groups, users, and customers.
- Manage internal and external product education through pre and post mortem communications.
Quality metrics
- An NPS score for Job posting products>= 50%
- An NPS score for CV Search products>= 50%
Inputs & Activities
Acquisition:
- Design and execute strategies for employer acquisition using different channels such as SEO, SEM, Social Media, Aggregation, internal CV databases, and other growth hacking techniques.
Onboarding:
- Design and produce the product’s trials, and onboarding walkthroughs to maximize customer experimentation and simplify new customer activations.
Conversion Optimization:
- Monitor different conversion funnels through which recruiters go through and consistently try to improve the conversion rates by employing iterative and systematic A/B tests.
- Oversee the research initiatives to understand users’ conversions shortcomings, and design and execute on a well-studied hypothesis to solve identified weaknesses and inefficiencies.
Re-Activation:
- Re-engage and re-activating existing customers through all possible channels.
- Design and implement effective re-engagement content through on-site/App messaging, browser-push, email, and mobile push notifications.
- Work actively with teams responsible for managing our CRM and Marketing Automation tools.
- Monitor and take actions to maintain a healthy mailer reputation score across Bayt.com's mail send servers.
UI/UX:
- Understand the recruiter’s system journey by identifying best practices, problems, and inefficiencies. Then work on solving for better UI and improved processes.
- Partner with the sales and customer care teams to help interpret the customers’ feedback and experience and create customer-centric solutions.
Packaging and Dynamic Pricing:
- Design and develop packages and pricing strategies that facilitate the best mapping between the choice we offer and the broad range of customers we serve.
- Analyze bundles, sizes, product features, and access parameters vs. customers’ personas, needs, and perceptions of value in terms of choice, speed, and cost.
- Oversee data projects required to design algorithms that show dynamic packages configurations or prices to our customers.
Job Details
| Posted Date: | 2021-08-30 |
| Job Location: | Lahore, Pakistan |
| Job Role: | Information Technology |
| Company Industry: | IT Services |
Preferred Candidate
| Career Level: | Mid Career |
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